Skip to main content

Online shoppers in 2025 demand a personalized experience and often this can be as simple as browsing in their own language.

Providing localized services when entering international markets has its obvious benefits. 

But we all know the hurdles as well–poor translations, lost information and disconnect between the customer and the brand due to inability to adapt to the local market.

Sounds familiar? Balázs Kis, the co-founder of memoQ might have the solution for all of us.

Join us for an exclusive webinar, part of a series of online events, brought to you by the Balkan eCommerce Summit 2025.

On February 20th, 11:00 AM EET / 10:00 AM CET, Balázs Kis a leading expert in translation technology, is showing us how modern localization solutions can open the doors of every market with ease.

Register for the webinar for free here.

With decades of experience in translation technology, localization, and applied linguistics, Balázs will share actionable strategies to help you communicate effectively with your customers – in their own language – while reducing costs and maintaining quality.

This webinar is an exclusive opportunity to not only understand the impact of professional localization but also to learn how automation can streamline and optimize the process. Plus, you’ll get the chance to ask Balázs Kis and Nikola Ilchev your specific localization questions and discover how to implement a scalable and cost-effective strategy for your business.

Join us with one quick registration here.

What Will You Learn?

  • Why language and localization are essential for growth
    Europe and the Balkan region are diverse in both culture and language. A poorly translated website leads to poor customer experiences and lost sales. Learn why investing in proper localization is key to higher conversion rates and customer trust.
  • The dangers of poor translation and how to avoid them
    Cutting corners with cheap machine translation can destroy customer trust and damage your brand. This webinar will explain why professional localization matters and how to balance quality and cost efficiency.
  • How to automate localization with memoQ TMS
    Localizing an eCommerce store manually can be expensive, time-consuming, and inconsistent. Learn how memoQ’s AI-powered and automated translation workflows can help reduce costs, accelerate time-to-market, and improve quality.

This isn’t just another webinar – it’s your key to unlocking a seamless, scalable, and effective localization strategy for your eCommerce business.

Why Attend?

Whether you’re an established eCommerce retailer or just starting to expand internationally, you’ll gain:

💡 Exclusive insights from a leading industry expert.

🔧 Actionable strategies for implementing automated localization in eCommerce.

Interactive Q&A Session: Get answers to your specific localization and translation challenges.

Webinar Hosts

Nikola Ilchev – Founder of Balkan eCommerce Summit 2025 and a passionate advocate for eCommerce growth in the region. Nikola will share insights on localization trends and how Balkan businesses can expand across borders.

Balázs Kis – Co-founder of memoQ and a leading expert in translation technology. With a background in computer science and applied linguistics, Balázs will demonstrate how businesses can scale through localization and automation.

When and Where?

📆 Date: February 20th, 2025
Time: 11:00 AM EET / 10:00 AM CET
Duration: 1 hour
📍 Where: Online via Zoom after registration here.

This webinar is part of an exclusive series by the Balkan eCommerce Summit, one of the leading events for ecommerce and digital marketing in Eastern Europe, taking place April 29-30, 2025, at Arena Sofia.

🚀 Join us at the summit to meet Balázs Kis and other top eCommerce leaders. Find more information about the summit and get tickets at https://balkanecommerce.com/