Meet the Industry Leaders Who You Can Call for eCommerce and Digital Marketing in every country from the Balkans and beyond
Over 30 eCommerce and digital marketing industry leaders and experts are joining the Balkan eCommerce Summit 2025 as brand ambassadors for one of the region’s largest events transforming Bulgaria’s capital into the hub of eCommerce in the Balkans.
These outstanding individuals support not only the development of businesses in the region but strongly believe in the shared values of collaboration and excellence that fit right in the Balkan eCommerce Summit universe.
Bringing together over 200 companies and more than 4,000 visitors from 20+ countries, the summit will connect leading players in marketing, logistics, payment services, and cutting-edge AI solutions under one roof.
Designed to foster dynamic partnerships in eCommerce, the Balkan eCommerce Summit also shines a spotlight on its exceptional brand ambassadors – 35 experts from diverse sectors. Representing fields such as digital marketing, AI, logistics, and more, these trailblazers will lead inspiring discussions, offering invaluable insights that shape the future of eCommerce in the Balkans and beyond.
Let’s have a closer look at the extraordinary individuals who embody the spirit of this transformational event.
This is an exceptional opportunity for everyone joining the event to start connecting with them right away!
From Bulgaria
Radostina Hristova: Founder of Radostna (influencer marketing agency) Influencer marketing is her passion, supported by a network of over 1,200 influencers, content creators, and B2B opinion leaders. She leads Bulgaria’s largest community dedicated to building collaboration among influencers, brands, and agencies, with more than 10,000 members. Radostina’s core mission is to bridge the gap between brands and content creators, stimulating trust that resonates with their audiences and drives measurable results. In 2025, Radostna will focus on leveraging influencers in affiliate marketing to create impactful, performance-driven campaigns.
Borislav Kolibarov: Co-Founder at MarmaLAB Agency
Borislav is a leading figure in Bulgarian ecommerce, known for his strategic approach to digital retail and marketplace success. As co-founder of MarmaLAB Agency, he has played a key role in developing and optimizing some of Bulgaria’s most successful online stores, including ZORA and TED BED. With over a decade of experience in digital commerce, user behavior, and ecommerce strategy, Borislav combines deep industry knowledge with innovative thinking to drive growth for businesses.
Milena Ramcheva: Executive Director at Metrica
Milena is a results-driven Marketing and Business Operations Manager with a proven track record in service delivery and operational development. With experience managing multi-million-dollar budgets and leading diverse teams, she excels in strategic planning, project execution, and driving business growth. Her strong communication skills and customer-focused mindset enable her to build valuable partnerships and optimize performance in a competitive global market.
Hristo Radichev: Country Manager at Mediaposte Hit Mail Bulgaria.
Hristo Radichev is a trailblazer in digital marketing. Leading a team of innovative marketers, Hristo excels in marketing automation, cross-channel campaigns, and delivering measurable results across 27 countries worldwide. With career spanning roles like managing Reader’s Digest’s Balkan digital campaigns, he has crafted some of the most successful email marketing formats globally.
Stefani Raykova: Chief Marketing Officer at euShipments.com
Stefani Raykova is the Chief Marketing Officer at euShipments.com – leading the company’s marketing and brand development strategies across Europe. With 6+ years of experience and deep understanding of the digital and eCommerce landscape, Stefani plays a key role in driving the growth and visibility of the euShipments Group. Within her role in euShipments.com and as a Balkan eCommerce Summit’s brand ambassador her mission is to inform and educate eCommerce businesses on the best practices and strategies for developing a successful international online store, while leveraging the rapidly growing eCommerce markets in Central and Eastern Europe (CEE).
Radostin Kuzmanov: Influencer and Founder of Genezis
Radostin is a renowned Bulgarian fitness influencer and entrepreneur, known for his popular YouTube channel dedicated to fitness and nutrition, as well as for founding the sportswear brand Genezis. His content, based on scientific research, inspires thousands to lead healthier, more active lifestyles. As the founder of Genezis, Radostin combines quality and style to create premium fitness apparel tailored for enthusiasts.
Antoniya Koleva: Business Mentor for Creatives at Etsy Superstars
Antoniya helps creative entrepreneurs unlock the potential of Etsy for their businesses. Through mentorship, courses, and coaching, she guides them in transforming their craft into sustainable ventures. Antoniya’s global perspective, gained from living and working in four countries, enhances her ability to support businesses in navigating ecommerce challenges and reaching new markets.
Hristomir Hristov: Co-founder & CEO at fairytales.app
Hristomir is an active investor with Innovation Capital and the Bulgarian Angels Club, he drives innovation in Bulgaria’s startup ecosystem. His latest venture integrates AI to allow parents to narrate stories in their own voices, enhancing family connections. As a mentor and entrepreneur, he continues to shape the future of tech and digital storytelling.
Vera Ivanova: Marketing Director at Omnilinx
Vera is a solutions-driven marketing professional with over 15 years of experience leading successful communication projects across global markets. With a background that includes strategic planning at Ogilvy Group for top brands like Telenor and Heineken, Vera excels in crafting integrated marketing strategies, digital campaigns, and brand positioning.
Mitko Ivanov: Founder and CEO of Pam Pum
Mitko is the host of “The Pam Pum Experience” podcast and the founder and CEO of Pam Pum, a podcast guest booking agency that has helped 200+ experts and entrepreneurs secure placements on 2,000+ podcasts. Praised for his ability to match “great minds” with the right podcast audiences, Mitko has cracked the code of leveraging the power of podcasting to help his clients build trust, authority, and brand awareness. With years of experience in digital marketing and tour management, he continues to shape the podcasting landscape by connecting thought leaders with global audiences.
From Romania
Florin Filote: General Manager at REMIX
Florin is an exceptional leader in the e-commerce sector, with extensive experience in building and scaling marketplace businesses. An expert in data analytics and optimization, his strategies drive performance and visibility. Passionate about delivering an exceptional customer experience, he combines smart, strategic thinking with a results-driven approach, bridging the gap between technology and clear communication. With a proven track record in leadership roles at eMAG and Pigu Hobby Hall Group, Florin continues to shape the future of digital retail across Europe.
Dorin Boerescu: CEO of 2Performant
Dorin Boerescu, CEO of 2Performant, has revolutionized affiliate marketing with a self-service, gamified platform that has driven over €600M in online sales for ecommerce brands. Under his leadership, 2Performant was listed on the Romanian Stock Exchange, emphasizing transparency and real-time performance tracking as core values for success. His vision has positioned 2Performant as a key player in the region’s digital economy, contributing over 1% to Romania’s e-commerce market.
Octavian Dumitrescu: Co-Founder & CEO Dyver & CustomSoft
Octavian Dumitrescu combines over two decades of entrepreneurial expertise to revolutionize e-commerce with AI-driven automation. His innovative platforms streamline product documentation and help businesses boost ROI through efficient, scalable solutions, reducing operational costs by up to 60% for clients across multiple international markets. As the driving force behind Dyver and CustomSoft, he enables retailers to overcome digital barriers, optimize workflows, and achieve sustainable growth in an increasingly competitive landscape.
Ionuț Radu Munteanu: Founder at Reefkig Solutions, and WebDigital
Ionuț is a passionate entrepreneur, digital marketing strategist, and mentor dedicated to shaping Romania’s performance marketing landscape. He has helped over 500 companies achieve success while mentoring and coaching more than 50 young professionals in the field. With over a decade of experience in digital strategy, campaign optimization, and online promotion, he is a key figure in regional marketing through CEE Digital Alliance and continues to empower future marketers through IAB Romania.
Valentin Radu: Founder of Omniconvert
With 18 years in ecommerce, Valentin is a pioneer in customer value optimization and data-driven growth strategies. He has worked with global brands like Decathlon, Heineken, and Patagonia, helping them refine their approach to customer retention and business scalability. Now, he is leading efforts to develop the first AI-powered CRO audit, setting a global standard for ecommerce optimization and helping retailers adopt a customer-centric approach to sustainable growth.
Irina Zamfir: Head of Revenue at Upswing
Irina specializes in revenue strategy and business growth, helping companies optimize their sales and scale effectively. As Head of Revenue at Upswing, she plays a key role in developing data-driven strategies that enhance brand visibility and performance in competitive markets. With expertise in SEO, content marketing, and digital strategy, Irina connects brands with their ideal audience, ensuring sustainable growth.
Mihnea Stere: Co-Founder and CEO at Brandslandia Group
An expert in marketplaces, Mihnea offers deep knowledge in sales and acquisition strategies. With 20+ years of business development, sales, and acquisition expertise exercised in complex multinational marketplace and retail organizations in Romania, Southeast Europe, and the GAS region, he has played a key role in scaling marketplace operations and driving digital transformation across multiple industries.
Ciprian Cazacu: Co-Founder and CEO of easySales
With 17 years of experience in IT, Ciprian Cazacu co-founded easySales with his brother in 2017 to help ecommerce merchants boost sales and streamline operations. Their SaaS platform integrates vital eCommerce services, offering an accessible and user-friendly solution for non-technical users while fostering a collaborative eCommerce environment for growth. Under his leadership, easySales has expanded across Central and Eastern Europe, serving over 1,000 online stores with automation tools that optimize inventory, pricing, and marketplace integration.
Armand Iliescu: Deputy Editor In Chief at Wall-Street.ro
A journalist covering fintech, digital banking, and e-commerce, Armand provides thought-provoking perspectives on the industry’s evolution. He covers key developments in business, technology, and digital finance, offering in-depth analyses and insights. He is also the Project Manager of ecomTEAM, one of Romania’s leading e-commerce conferences, where he collaborates with industry experts to explore trends and strategies shaping the digital marketplace.
From Greece
John Kiskipelis: Founder of UpCommerce.gr
John Kiskipelis specializes in creating and implementing tailored digital marketing plans. With experience in industries like fashion, gaming, and FMCG, he helps businesses optimize their conversion rates, automate processes, and scale through growth hacking and performance strategies. As the founder of UpCommerce and co-founder of eCom Learning Hub, he mentors ecommerce professionals and leads data-driven strategies that drive sustainable revenue growth.
From Turkey
Mürsel Ferhat Sağlam: Founder of Branding Türkiye
Mürsel blends academic knowledge with practical experience to create content that fosters innovation and meaningful conversations. Through books, podcasts, and educational resources, he connects with a wide audience, sharing valuable insights on marketing and business trends. As a consultant and mentor, he helps companies and entrepreneurs build strong and sustainable brands in the digital space.
Sinan Eryigit: Co-founder of Upista
Sinan is a seasoned expert in eCommerce, digital marketing, event management, and business development with nearly 15 years of experience. Having worked with numerous companies, he specializes in guiding brands toward growth and success. As a seller trainer, he shares his expertise to help businesses navigate the digital landscape effectively.
From Serbia
Goran Dimitrijević: Market Director at ARTMIE
Goran’s expertise in localization, cross-border logistics, and market strategy has helped businesses expand seamlessly across the Balkans and Central Europe. With over a decade of experience in international ecommerce, Goran supports artists and craftsmen around the globe. He actively contributes to industry discussions on innovation, marketplace growth, and the evolving role of digital commerce in the region.
Pedja Topic: Founder of pokretach
Pedja Topic drives strategic growth through customer-first thinking, emphasizing the human connection behind every transaction. With a career spanning from British American Tobacco to founding Pokretach, he has gained deep insights into how businesses thrive—not just through numbers, but by understanding what truly drives customer engagement and loyalty.His expertise in business development, digital transformation, and strategic growth has enabled him to help organizations bring tangible value to both their operations and their customers.Through this philosophy, Pedja helps businesses build sustainable growth strategies that foster long-term success.
From Czechia
David Cikanek : Amazon Brand Manager & E-Commerce Freelancer
David is a seasoned ecommerce strategist with over eight years of experience helping brands scale on Amazon and other leading marketplaces, including Kaufland, Allegro, eMag, eBay, and Alza. Having consulted with more than 2,200 companies, he specializes in data-driven strategies that drive real results in online retail. Passionate about performance metrics and marketplace trends, David is dedicated to helping brands navigate digital transformation and unlock their full potential.
From Hungary
Andras Kobza: Founder of Konvertify
Andras’s expertise lies in helping ecommerce businesses overcome challenges in turning website visitors into customers through data-driven conversion optimization strategies. His approach focuses on creating efficient, customer-centric online experiences that ensure long-term growth. As the founder of Konvertify, he provides consultancy services to businesses across Hungary, optimizing digital performance and maximizing revenue potential.
Ivan Rédey : Founder of FullCommerce Consulting
Ivan helps brands bridge their online and offline channels to create real value for their customers. With over 25 years of creative leadership experience working with global brands, he combines strategic marketing and digital transformation to drive business growth across Central and Eastern Europe. As the founder of FullCommerce Consulting and head of the Hungarian team at Shoptet.hu, Ivan focuses on delivering sustainable solutions for online stores and optimizing sales performance.
From Croatia
Jan de Jong: Co-founder of Webpower Adria
Jan combines his expertise in email marketing and entrepreneurial vision to drive innovation. Having co-founded Webpower Adria, a leading email marketing provider in the Adriatic region, Jan also spearheads sustainable agriculture initiatives in Croatia through his high-tech greenhouse venture, CROP, while championing digital nomad policies to promote economic growth.
Marcel Majsan – Founder & President of eCommerce Hrvatska
Marcel supports online sellers in Croatia and the region to grow their ecommerce businesses and build successful online stores. As the founder and president of eCommerce Hrvatska – the leading association with over 600 members, including more than 300 webshops – he has created a community that provides education, events, and market research to drive sustainable business growth. With over ten years of experience in online sales, Marcel combines expertise in ecommerce management, marketing, and brand building to foster the development of digital commerce across the Balkan region.
From Albania
Valer Pinderi: Chairman of the Albanian ecommerce Association and Cofounder of TeraCrowd
Valer Pinderi leverages VR, AI, and big data to revolutionize productivity and collaboration. As co-founder of Teracrowd, he is committed to developing tools that redefine how we work and interact, creating a new standard for meritocracy in an era of technological transformation. Through his work, he aims to bridge the gap between human potential and digital innovation, fostering a more efficient and inclusive digital economy.
Daniele Rutigliano: President of Assecomm and founder of Akkountweb Srls
Daniele Rutigliano is a recognized leader in ecommerce, serving as President of Albania’s ecommerce association Assecomm and founder of Aproweb and Akkountweb. A university professor and prolific speaker, he has authored best-selling books like “E-commerce Vincente” and has been a columnist for major industry publications, sharing his expertise in platforms like Magento and ecommerce.
From Bosnia & Herzegovina
Orhan Gazibegović: Unit Manager at Monri
Orhan is a distinguished expert with over two decades of experience across finance, IT, and marketing. Over the past ten years, he has played a pivotal role in revolutionizing digital payment solutions in Bosnia and Herzegovina’s eCommerce sector. As a key driver of innovation, Orhan has also spearheaded the development of online payment channels in Montenegro and North Macedonia, ensuring seamless and secure transactions across the region
From Slovenia
Andrej Solinc: CEO at CEED Slovenia
An advocate for SMEs, Andrej fosters tech innovation and community building. As CEO at CEED Slovenia, he supports a network of over 1,000 founders and successors while contributing to a global entrepreneurial ecosystem spanning 15 countries. With roots in tech, Andrej co-founded one of Southeast Europe’s leading cloud computing providers, DHH, now publicly traded on AIM Italia – Borsa Italiana.
From the United Kingdom
Jaydon Graham: Founder at Tech Hubble
Jaydon is the founder of Tech Hubble, a dynamic community platform designed for technology professionals in retail, fostering collaboration, innovation, and knowledge-sharing. With a strong focus on connecting businesses with the right tech solutions, Tech Hubble serves as a hub for industry leaders to navigate challenges, exchange insights, and explore cutting-edge advancements. Through strategic engagement and networking, Jaydon empowers professionals to drive meaningful discussions and stay ahead in the rapidly evolving retail technology landscape.
From Italy
Silvi Nunez: Managing Director at Optimational
As Managing Director at Optimational, Silvi specializes in empowering brands to thrive in the global digital landscape through impactful SEO translations and innovative localization strategies. With a background as an English<>Spanish Translator and experience spanning project management, marketing, and international consulting, she focuses on e-commerce, market research, and education while steering Optimational toward growth and new ventures.
From the Netherlands
Kremena Yordanova: Digital Marketing Consultant
Kremena Yordanova is a passionate leader in digital marketing and commerce within the sports goods industry. Known for her ability to inspire change and deliver results, she combines strategic thinking with innovative approaches to propel brands forward. As a keynote speaker, she shares her insights on navigating the fast-evolving digital landscape.
From UAE
Krystel Abi Assi: Founder and CEO at Amazon Sellers Society
Krystel helps brands expand their presence on Amazon and international marketplaces, specializing in the Middle Eastern market. As the founder and CEO of Amazon Sellers Society, an Amazon-certified service provider and advertising agency, she empowers businesses with strategies for sustainable growth. With over eight years of experience in e-commerce, she combines expertise in business development, SEO, and digital retail to guide sellers through global expansion.
Why These Ambassadors Matter
Each of these experts brings unparalleled experience and insight to the Balkan eCommerce Summit 2025. From strategy to execution, their collective contributions will shape discussions, spark innovations, and provide attendees with actionable solutions to drive their businesses forward. At the event each attendee will be able to find them and book meetings with these experts on the spot via the Balkan eCommerce Summit dedicated networking app.
Join Us at Balkan eCommerce Summit 2025!
The Balkan eCommerce Summit 2025 offers you a unique chance to connect with industry leaders in our dedicated networking zone. Meet them in person, gain valuable insights, and forge collaborations that will shape the future of ecommerce in the Balkans and beyond.
To get your ticket and meet these exceptional professionals, visit balkanecommerce.com