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The Balkan eCommerce Summit 2025 is proud to announce its partnership with the American University in Bulgaria (AUBG) – a prestigious institution with an international reputation for delivering American-style education and preparing the next generation of leaders in business, technology, media, and politics.

This collaboration will give AUBG students valuable access to the latest trends in eCommerce and the chance to build meaningful professional connections across the region.

As part of the partnership, AUBG students will attend the Balkan eCommerce Summit 2025, where they’ll meet top-tier experts, entrepreneurs, and companies shaping the future of online commerce in Southeast Europe.

The collaboration between AUBG and the Balkan eCommerce Summit reflects a shared mission: to bridge the gap between academia and the real-world business landscape. Students will have the opportunity to learn directly from leading professionals, engage in discussions on real-life business challenges, and explore the key drivers of growth and success in eCommerce. Companies will have the chance tol meet ambitious young talents – highly motivated individuals ready to bring fresh ideas and energy into the digital economy.

Dr. Nikola Ilchev, founder of the Balkan eCommerce Summit, shared:

“Our partnership with AUBG is a powerful statement that education and business can – and should- work hand in hand. We truly believe that initiatives like this are what shape the future leaders of the industry.”

With AUBG now on board, the Balkan eCommerce Summit 2025 continues its mission to build meaningful business connections and  lasting bridges between academia and the business world, creating real opportunities for young people in the region to grow and thrive professionally.

Visit the official Balkan eCommerce Summit website to learn more about the event.