Will is the CEO of Customers Who Click, a leading CRO agency based in London, UK, dedicated to maximizing e-commerce success through strategic optimization. Leveraging their proprietary U.A.M Method for Customer Conversion, Will and his team empower e-commerce brands to enhance website performance, boost revenue, and drive sustainable growth.
In addition to leading the agency, Will hosts the Customers Who Click podcast, a weekly exploration of the latest trends and insights in e-commerce, featuring candid discussions with top industry experts.
If you’re ready to achieve superior ROI on your marketing investments, significantly improve conversion rates, and increase average order values, connect with Will on LinkedIn or visit www.customerswhoclick.com.
My Top Business Achievement of 2024
Reaching over 350,000 downloads on the Customers Who Click podcast!
eCommerce in the Balkans in 2025 in three words
Emerging, Competitive, Underestimated
People who come to the Balkan eCommerce Summit….
… will not be get distracted by shiny new widgets, plugins, and apps. I’m going to tell you what’s improving conversion rates in 2025.