Max Sinclair is the founder of www.ecomtent.ai, which helps Sellers & Retailers optimize for AI-powered search, by generating optimized visual and written content.
Ecomtent has raised $1.4m from the likes of eBay Ventures and obtained a Patent for its AI Software in the US. Before founding Ecomtent, Max spent 6 years at Amazon in various global leadership roles, including being responsible for customer browse experience and catalogue for the launch of Amazon in Singapore.
His background includes an education from Mila, a leading global Artificial Intelligence Institute. He is passionate and knowledgeable about AI and ecommerce, and is also the host of the New Frontier, the AI for Ecommerce podcast.
My Top Business Achievement of 2024
Helping brands to increase share of mentions in ChatGPT
eCommerce in the Balkans in 2025 in three words
AI, AI, AI
People who come to the Balkan eCommerce Summit….
…will learn the new way people discover products – 60% of adults are using AI bots like ChatGPT for product research.
BES Tickets
Networking&Expo
The price will go up to €149 on 20.04
- Access to Day 1 of BES;
- Four stages with speakers;
- Networking zones;
- Exhibition area;
- Lunch, snack and drinks.
*you’ll be redirected to Paysera Tickets
Full Experience
The price will go up to €259 on 20.04
- Everything from Day 1;
- Access to Balkan party on Day 1;
- Access to content of Day 2;
- VIP experience on Day 2.
*you’ll be redirected to Paysera Tickets

