Marina Kostkova is a Business Development Manager at CJ VIVnetworks, graduated at Faculty of Business Studies and has extensive managerial experience in working on the principle of commission with retailers, on which the affiliate principle of cooperation is based. Her goal is to develop affiliate sales channel in the territories of former Yugoslavian region and Balkan countries in general.
My Top Business Achievement of 2024
We locally manage affiliate programs of eshops such as: Notino, Booking, CCC, Sinsay, CROPP, Answear, Pinkpanda, eSky, TEMU etc. For the past 5 years we are constantly beating the e-commerce growth. Affiliate is growing faster than e-commerce in the region.
eCommerce in the Balkans in 2025 in three words
Fastest growing industry, or if you want to keep it fun: scroll, order, pray
People who come to the Balkan eCommerce Summit….
… will learn how large known brands such as CCC, Notino, Answear, Gant, Booking and others maximize their affiliate programs. They will discover leading publishers on each of your markets which you pay % of sales only when the order is made – no costs for clicks or views and learn about affiliate set-up which, in comparison to traditional bidding marketing tools, has commission reward based on your goals and KPIs.
BES Tickets
Networking&Expo
The price will go up to €149 on 20.04
- Access to Day 1 of BES;
- Four stages with speakers;
- Networking zones;
- Exhibition area;
- Lunch, snack and drinks.
*you’ll be redirected to Paysera Tickets
Full Experience
The price will go up to €259 on 20.04
- Everything from Day 1;
- Access to Balkan party on Day 1;
- Access to content of Day 2;
- VIP experience on Day 2.
*you’ll be redirected to Paysera Tickets

