Raluca is a seasoned Product & Innovation Leader with 17 years of experience shaping e-commerce and driving digital innovation across Europe. For the past nine years, she was part of Zalando, Europe’s largest fashion e-commerce platform, where she built and scaled digital experiences across multiple business models (e.g., Lounge by Zalando), verticals such as Fashion, Luxury, and Beauty, and international markets.
Now, Raluca focuses on advising companies on digital innovation, product strategy, and corporate ventures, partnering with teams to unlock their full potential. She is also the founder of SHFTD, a digital agency designed to help companies turn innovation into action – embedding new technologies, strategies, and ways of working to drive meaningful customer experiences and business growth.
BES Tickets
Networking&Expo
The price will go up to €149 on 20.04
- Access to Day 1 of BES;
- Four stages with speakers;
- Networking zones;
- Exhibition area;
- Lunch, snack and drinks.
*you’ll be redirected to Paysera Tickets
Full Experience
The price will go up to €259 on 20.04
- Everything from Day 1;
- Access to Balkan party on Day 1;
- Access to content of Day 2;
- VIP experience on Day 2.
*you’ll be redirected to Paysera Tickets

