Silvi Nuñez is a Spanish translator from Argentina, a Google superfan, and a digital nomad for the past few years. As CEO of Optimational—and a pro online shopper—she helps eCommerce brands break language barriers and expand globally with SEO localization strategies that drive real growth.
My Top Business Achievement of 2024
In 2024, a major achievement was improving customer loyalty and satisfaction. We refined our processes to deliver even higher-quality localization services, helping clients not just reach new markets but truly connect with their audiences. This led to stronger long-term relationships and higher client retention. Additionally, we took a big step in our own growth by localizing our website into two more languages, making our services more accessible to a wider audience. It was a significant milestone in reinforcing the value of localization both for our clients and for our own brand.
eCommerce in the Balkans in 2025 in three words
Innovative, Rapidly evolving, United
People who come to the Balkan eCommerce Summit….
…know the truth: with so many businesses selling online, standing out requires more than just a great product—it requires a unique value for customers. Localization is not just a way to reach audiences who speak a different language; it’s a way to connect with them on a deeper level. A well-localized experience builds trust, enhances engagement, and ultimately drives more sales. This session will explore how companies can leverage localization to stay ahead in an increasingly crowded market.
BES Tickets
Networking&Expo
The price will go up to €149 on 20.04
109€
- Access to Day 1 of BES;
- Four stages with speakers;
- Networking zones;
- Exhibition area;
- Lunch, snack and drinks.
*you’ll be redirected to Paysera Tickets
Full Experience
The price will go up to €259 on 20.04
199€
- Everything from Day 1;
- Access to Balkan party on Day 1;
- Access to content of Day 2;
- VIP experience on Day 2.
*you’ll be redirected to Paysera Tickets