Atanas Atanasov

Atanas is a partner at The Other Half , a consultancy focused on turning brand and marketing into real business drivers.

He’s led marketing for Lidl, Carlsberg, and Telenor, balancing strategy with execution to drive results and is also one of the founders of Skapto, a premium burger chain with a strong D2C focus. His hands-on experience is backed by a post-graduate specialization in Management and Leadership from Harvard Business School.