The eCommerce sector in Central and Eastern Europe (CEE) is experiencing rapid growth, driven by expanding Internet access, changing consumer behaviors, and significant investments in infrastructure. The market also faces challenges related to logistics, payments, and rising competition. However, it remains a highly-promising area for both local and international eCommerce businesses looking to expand their reach. International expansion requires careful planning, significant operational resources, and a deep understanding of the local market specifics. If you lack the necessary experience and knowledge, it’s best to rely on experts in fulfillment and logistics, such as euShipments.com.
euShipments.com is an international eCommerce fulfillment and logistics company with over 13 years of experience. With local teams and expertise in Bulgaria, Romania, Croatia, Slovenia, Slovakia, and the Czech Republic, the company supports over a thousand successful eCommerce businesses – from startups to global online brands. euShipments.com is one of Europe’s fastest-growing companies and the #1 logistics company in the renowned Financial Times and Statista ranking – Europe’s Long-Term Growth Champions 2025. Along with other industry recognitions, this achievement is a testament to the team’s dedication and ability to deliver success for its eCommerce clients.
Fulfillment: the backbone of eCommerce success
eCommerce fulfillment plays a major role in the international eCommerce expansion in terms of warehouse location and order processing capacity. In the increasingly dynamic environment of eCommerce in Europe, if a fulfillment warehouse is located in a distant location, delivery times become uncompetitive, and businesses risk significant losses due to missed sales. On the other hand, insufficient order processing capacity during peak periods like Black Friday can turn an otherwise successful campaign into a logistical disaster, where online orders are processed days or even weeks after they have been placed.
euShipments.com operates a fulfillment network of 15 strategically located fulfillment centers at disposal of its clients. It enables next-day deliveries to over 15 EU markets, and 2-3 days for deliveries to the rest of the EU. This means not only competitiveness against local eCommerce players but also significantly optimized transportation costs for the eCommerce businesses. euShipments.com’s fulfillment facilities are also equipped with automated inventory management system, smart sorting machines and packaging systems, designed to enhance efficiency and eliminate the risk of human errors. This level of automation allows the company to scale its operational capacities to seamlessly meet clients’ business needs even in peak periods.
Cross-border deliveries: seamless expansion across CEE
From a logistics perspective expanding across borders can be a challenge due to different customer expectations regarding transit times, payment and delivery methods. However, thanks to euShipments.com logistics network, merchants can sell seamlessly across the region. In partnership with more than 60 of the most popular and preferred last-mile couriers in Europe the company provides over 800 delivery methods to meet the expectations of even the most demanding online customers.
euShipments.com has established various delivery workflows tailored to the specific business models of online merchants. If you have your own warehouse and fulfillment operations, they’ll collect ready-for-delivery parcels directly from your warehouse, regardless of its location within the EU. Ready-for-delivery parcel volumes can also be injected into one of euShipments.com’s logistics hubs, which serve as injection points as well. As described above, another option for online merchants is to use the company’s fulfillment services, and the team will take care of every aspect of the post-sale process – from fulfillment to returns management. In all three cases, once an eCommerce parcel enters euShipments.com’s international delivery network, the company takes full responsibility for its on-time delivery and, if necessary, its seamless return to our fulfillment center or the online merchant’s warehouse.
All fulfillment and cross-border delivery solutions of euShipments.com are available through a single API integration. Additionally, the company’s active integrations with major eCommerce platforms, marketplaces, and ERP systems make it even easier for online merchants to use its services seamlessly.
Cash-on-Delivery (COD): still a key payment method
COD remains the preferred payment method in the CEE markets. Understanding and managing COD effectively can be a game-changer for businesses looking to scale in the region. However COD can result in delayed cash flow due to collection and processing times. For this reason, euShipments.com has designed an advanced COD management platform that ensures fast transactions and reduces risks for online merchants. With payouts to the merchant’s bank/fintech account and currency of choice, the company eliminates the need for local bank accounts and can even process daily COD payouts. This guarantees fast access to revenue, helping businesses maintain a healthy cash flow. Furthermore, thanks to the flexibility of euShipments.com’s COD platform online merchants can significantly reduce monthly expenses related to transaction fees and currency exchange rates.
The process is simple. Online merchants sell with COD and use euShipments.com’s logistics network to deliver orders across the 17 EU countries, where COD is preferred payment methods. The company’s team takes full responsibility for deliveries and payment collection, ensuring a secure and seamless process. Once payments are collected, they are transferred to the online merchant according to a pre-agreed schedule. Funds can be received in traditional bank accounts or fintech platforms such as Ebury, Paysera, Revolut, Wise, etc.
The CEE region presents enormous growth opportunities for eCommerce businesses, but navigating logistics, cross-border operations, and COD requires strategic planning. By leveraging euShipments.com’s advanced fulfillment solutions, strong courier partnerships, and efficient COD management, businesses can thrive in this dynamic market. For eCommerce sellers looking to scale in CEE, partnering with an experienced logistics provider like euShipments.com can make all the difference. The company has all the necessary resources and knowledge to ensure the success of your international expansion.